British comfort clothing – Jack Wills

Jack Wills Socks

Comfort clothing for men and women

When we talk about casual comfort clothing British style would probably not be the first thing that comes to one’s mind. We have some stereotypes that influence our decisions or the way we approach certain questions of life. With the comfort clothing series we set out the goal to address your home office, free time and casual travel needs. We already have published two articles on the topic, one with Swedish socks manufacturer, Happy Socks and another one with California based MeUndies.
Happy Socks make me feel like we are given a huge adult’s playground with oversized toys and kid’s clothing to get us in a comfy state of mind. MeUndies on the other hand looks much more practical and pragmatic by stating that their products were specifically designed and carefullyoptimized for comfort. Sounds like an iPhone ad, right? Jack Wills socks lookbook

What makes Jack Wills different?

I’d known the British brand, Jack Wills for years, before I realized that they manufacture great comfy clothes for both men and women. If I had to quickly sum up what British style means to me, I would say the following: mix and match the old pieces with trendy ones, never look too perfect, be effortless and brave. This also implies that my British style ideal is a young man standing on a narrow street surrounded by brick walls, or is an extravagant style icon like Elton John, or some sort of James Bond clone. Let’s try to see what happens if we move Jack Wills’ street style in our living room and form some sort of comfy British loungewear. Socks, undies, pants and shirts will still keep the effortless look, the brave combination of the old and the new remains with us in the indoors collection. We have just put together a British comfort clothing wardrobe with a genuine British style character.

About Jack Wills

Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. We continue to be influenced by the best of British, from our history and culture to sporting and country pursuits. We take pride in using the finest quality materials, techniques and design to deliver our distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.
as seen on Enjoy comfort clothing with Jack Wills!